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Seth began his physical fitness journey at the age of 13, lifting weights first in his own garage and then at a local gym. He was originally educated by his uncle, Steve Speyrer, a natural bodybuilding champion that taught him the old school basics. This sparked his interest in the gaining knowledge of the human body. Seth attended Occidental College in Los Angeles from 2004-2008 gaining a B.S. in Kinesiology. It was during this time that he began personal training both at 24hr Fitness and at his college. He focused mostly on sports performance as he played baseball for the Oxy Tigers and taught speed and agility camps after practice.
After college, Seth worked at a large corporate gym before taking his business independent. It was during this time that he became obsessed with nutrition, as most of his regular clients needed fat loss. He believes that nutrition is the most important aspect of physical fitness and it is what a personal trainer cannot control. By coaching his personal training clients in their eating habits, he became increasing successful in changing body compositions.
Seth started his career in the sport of bodybuilding by coaching figure competitors. In 2011, he met Vanessa Naesheim and things started to fall into place. The two had a very successful coach/athlete relationship highlighted by a 2012 NPC Nationals 3rd place in figure and an overall victory in physique at the 2015 NPC Emerald Cup. They began working together in 2013, building a following and moving to the state of Washington in 2015.